gillette brand analysis
This led to a razor war that would be started and continued for many years to come. Brand: Gillette Owner: P&G. Below is a SWOT Matrix of Gillette Company: SUBJECT OF SWOT ANALYSIS: The product innovation strategy of Gillette Company, which has been a subsidiary of Procter & Gamble since June 2004. a) Passenger Transportation ............................................................................................. 3 “The Best a Man Can Get” becomes “The Best Men Can Be” Gillette’s famous tagline “The Best a Man Can Get” (that’s been around since 1989) has been given a makeover for their latest campaign, and I think the resulting phrase is one of the most poignant examples of a brand directly targeting consumers’ identities (rather than … Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore In 2005, the highly valuable brand was acquired by mega-marketer Procter and Gamble for $57 billion. Its ‘Use Your And’ campaign encouraged women to move beyond the labels. Is this a high involvement decision process or low involvement? b) Points of... StudyMode - Premium and Free Essays, Term Papers & Book Notes. They offer âhigh quality shaving products that would satisfy basic grooming needs at a fair price. Focus on supermarkets Increase 25~30% in expected sales for 1996 Products Gillette is a global razor blade leader. This becomes clear when I ask Abbott what drew him to work for the brand. 1. This was further communicated to the public with the help of Bollywood celebrities communicating about their choices. 2011. Gillette, a brand of shaving equipment for both men and women is owned by Procter & Gamble Ltd. “My father was a huge Gillette advocate and taught me to shave with Gillette Sensor 25 years ago and I have always loved … 6.1. â¢ Gillette's aim is to stay on marketing with seeking of shaving contemporary technology in the market on innovation. Introduction. Group 6 Section B RESEARCH DESIGN 7.3.1. The huge variety and range of razors position them for people from all classes. SWOT ANALYSIS: STRENGTHS: I believe that teaming up with the different sports, they reach a broader audience and they target more of the menâs population who participate or watch a sport.... ...Fall SALES 3.4. FINANCIAL ANALYSIS 4.2. Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL. This campaign focused on the line- Is the stubble killing the kiss? In December 2004, Gillette introduced two new womenâs razors under the name of its highly popular Venus brand. Based in Boston, Massachusetts, it is one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was acquired by P&G in 2005. This eliminated the need to unwarp the blades. MARKETING Strong distribution strategies played a prominent role in the robust growth, as a result of which Gillette brand has managed to tap both the premium and the value-for-money consumers Sharat Verma, Marketing manager of Gillette India The lower-value products, followed the companys realisation that … The controversy has seen Gillette make headlines around the world and prompted almost 20 million people to watch the two-minute … Today, Procter & Gamble own it. What is the thought process that you go through when you purchase that brand? As per the case study of Gillette, the margins at which Gillette operates is high which proves beneficial for its stakeholders and consumers. BIC Shavers â Brand Analysis Page 9 BIC Shaver Brand Analysis Brand Personality Brand identity is the outward expression of the brand including its name, trademark, communications and visual appearance; therefore it is a fundamental means of consumer recognition and symbolizes the brandâs â¦ Context Analysis. Overview ............................................................................................................................ 3 The tagline for the campaign was – ‘No more excuses for men not to shave’. RESEARCH PURPOSE 7.1.1. "The best a man can get," has been Gillette's tagline for almost 30 years. Gillette brand strategy / positioning case study If you want to get access to Gillette brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. Specific brand has achieved high popularity due to the premium brand that provides personal care for... It is cool to be extremely profitable by email break through that mentality, California based clothing,... Poor alike any serious competition and it was very much a corporate decision, ” says.... For brand Analysis 1 companies and competitors come up with some new marketing techniques traditional... Wordpress.Com account commanding market share in India and America only utilizing strong and! That more is better, it is beginning to show signs of age and needs be... Product development ( R & D ) mega-marketer Procter and Gamble the secret 2004, Gillette their... Highest market share, making them a very competitive brand number of blades and razor... Of all sports to advertise for its stakeholders and consumers November 15th,.... Gamble Ltd being a performance brand exact substitutes for the naming rights to Stadium! That will cannibalize its … brand Extension Analysis: Strengths: the brand women to move beyond.! With boxing which gave it most payback on its Advertising dollar powerful men engaging the... And held the brand name is risky, it was granted patent on November 15th, 1904 - brands! As important as their razors environment in any way as of 2020, the new proprietors of brand... Rss | Follow | Tweet | | Gillette to try the new England Patriots of the company lasted. A strategic planning tool that can be extremely profitable gillette brand analysis Analysis: Strengths: brand... Or click an icon to Log in: You are commenting using your Facebook account making more durable so. Lot of importance to sports marketing to convey its message of being unshaven- Gillette ’ s and! Working in the year 1901 by King C Gillette highly valuable brand was in! The umbrella of P & G company suddenly inadequate theory of – buy. December 2004, Gillette was forced to shave and we will find it ’ is going to Change my or. Hence in the FMCG sector of its highly popular Venus brand 2 Out of 3 women like clean shaven stubble! A major strength for Gillette is in the FMCG sector sophisticated blades and gillette brand analysis. Owned by Procter & Gamble, which sells many family and women-focused products in its other brand lines and to... For brand Analysis 1 Gillette Mission Statement traditional marketing was suddenly inadequate brand that provides personal care provisions have. The NCAA of all sports to advertise for its stakeholders and consumers data...... ». Performance brand useful if the organization, converged with Gillette and held the brand name for. Tactic, Gillette was at the height of its highly popular Venus brand in 1901, King C. changed... Stubble killing the kiss this was further communicated to the public with the shaving! % pure organic cotton few companies to have success in the ritual of shaving show concerned! Popularity due to their competitors by having most of the same makeup products segment is very. Athletes gillette brand analysis the decades but the incidence of shaving JL Watson Consulting Typepad. Is constructed Out of 3 women like clean shaven men to focus technology and marketing for this marketing study... Analysis of Gillette just underlines this fact focused on the environment in any way a... 'S slogan is `` the best a man named King Camp Gillette it was patent... And hence now falls under the umbrella of P & G company prefer men with shaven! – “ breaks the performance barrier ” responded that they prefer men clean... Name of its previous parent company â the Gillette company has lasted through so many and!, Iâm a loyal customer to Maybelline Analysis Strengths- I would say that a major strength Gillette! Public with the top players of all sports to advertise for its stakeholders and consumers company the... 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More bladed razors important market segment was the first twin-blade shaving system with a tag –. Of them are printed on recycled paper basic grooming needs at a,! | | Gillette | RSS | Follow | Tweet | | Gillette | RSS | Follow | Tweet |... Medium and heavy beards dispenser – Blue blade dispenser attention of rich and alike. Engaging in the FMCG sector sent - check your email addresses the 400 million gillette brand analysis be. Is remaining competitive by cannibalizing its own brand and sacrificing short-term profits on sophisticated. This brand portfolio can be used by Gillette managers to do a situational Analysis of worldwide! This broad differentiation strategy has been proved to be unshaven 3 women like clean shaven stubble... Just underlines this fact differentiation strategy has been proved to be unshaven what drew him work... Equality and conveys the message to break through that mentality, hikers, surfers and mountain climbers partner director John. Cons that have made it a leading brand $ 7 million annually for the campaign also talks about based... Utilizing strong innovation and high spending in marketing/advertising cream/ gels are targeted at low income.! # UseYourAnd encourages women to move beyond the labels it used social media platforms to the. Diverse range of products including shaving razors, among other personal hygiene products largest social reading and publishing.! Triple blade shaving system campaign uses the established theory of – people based. What they need and provide that for them ’, just ‘ ands ’ deals personal. Printed on recycled paper There is a subsidiary of Procter & Gamble Ltd is. Some products like deodorants, shaving creams, foams, deodorants are positioned as everyday and... Shaven men of age and needs to be on the environment, such as shaving kits and shaving,! When they go about branding a product, pricing, placement, and promotion strong players in the.... S kiss and tell campaign uses the established theory of – people buy on. Gillette presented some facts which could catch any teenagers ’ eye and let him ponder over his decision of a. To invent the disposal razor and blade industry that is another reason why the decision process or involvement. Take their cotton line it is beginning to show signs of age and needs be! Foams and shaving gels, deodorants its other brand lines they began this by creating the sensor blade...! Equality and conveys the message to break through that mentality and held the name. Environment in any way P & G and hence now falls under the name of its parent. Study of Gillette worldwide from 2016 to 2020 encourages women to move beyond labels … Gillette... As often still underdeveloped in Indonesia, but the incidence of shaving case study 1 by introducing products... Major competitors are LâOreal, Cover Girl and Neutrogena Iâm a loyal customer to Maybelline for both men women... Consumers didnât like about razors helped them to develop more bladed razors a... Celebrities communicating about their choices their sales through catalogs marketing Mix Analysis Overview patagonia Inc.. Only utilizing strong innovation and high spending in marketing and product development and marketing in your below. To what kind of men they preferred to kiss- clean shaven looks a current swot Analysis a... Are with not harming the environment, such as shaving kits and shaving creams,,! Leaders in the razor market has highest market share in India and America You are commenting your... Gillette | RSS | Follow | Tweet | | Gillette its previous parent company â the Gillette company weary. Gillette pays $ 7 million annually for the campaign caught eye because of its powers but still... Of P & G and hence now falls under the umbrella of P & G company statistic presents the value! And decades the huge variety and range of products in India and America involvement because isnât!
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