iHOUSE Is Sleazy
I know – if you don’t have anything good to say about someone, don’t say anything, right? But, I’ve held this in a LONG time: iHOUSE is just a sleazy company.
They have been using extremely shady email techniques to deliver their email marketing. I’ve watched this for the last couple of years. Here’s a recent message we received (because a very long time ago, we signed up for a test account with them just to see it):
If you check the FROM address, it seems to be a domain name that was formerly a customer of theirs, not their own domain name. So, if that one gets blocked for SPAM, then they just use another one. I would NEVER use their email marketing service – probably the same techniques. Not legit practices like iContact or MailChimp.
I didn’t really care until now because there’s not much that can be done – there isn’t one true Internet Cop for SPAM. But they’ve now resorted to another technique that I think is pretty slimy too: using the guise of being charitable to win business.
If a company or individual wants to help a person or a group, they should do so without consideration of whether anyone will notice. They should do it because they want to help, not to shamelessly pull at someone’s heart strings. I feel basically the same about the in-show barely-masked commercialization I saw in Extreme Home Makeover this weekend.
So, I’m calling it like I see it. Sleazy. So there.
Comment (1)
As a follow up, I have actually seen a recent email where they changed this questionable tactic. Let’s hope they keep getting better about it.
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